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While millennials love farmers markets and brunch, food justice and food politics are still mostly considered side dishes. Generation Z, on the other hand, are flocking to food studies programs to unpack food systems — the complexities of agribusiness and the farm bill.
FUN FACTS: Across the U.S., 80 million millennials have a collective annual spending power of 200 billion dollars. The food industry is definitely paying attention. Recently, Whole Foods announced plans to launch a budget grocery chain aimed at cash-strapped millennials. Also, McDonald’s and Pepsi have healthy options in the works.